2010年金融英语英汉《营销学》常用词汇第十讲

2010年金融英语英汉《营销学》常用词汇第十讲 #

今天开始，第一考试网将结合历年金融英语考试情况，为考生总结金融英语的重点词汇，为英汉形式的，希望对大家有所帮助。 #

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Pacific Electric 太平洋电气

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packaging 包装

panel of experts 专家小组 #

parentage 渊源

parties involved 交换中的各方

payment terms 支付条款

pay-off control 支出控制

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penetration pricing 渗透定价 #

Pepsi-Cola 百事可乐

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perceived customer value 顾客感知价值 #

perceived quality 感知到的质量

perceived value 感知到的价值 #

percentage of sales promotion budgeting method 销售额百分比促销预算法

perceptions of consumers 消费者感知/理解 #

perceptual (product) pisitioning 感知(产品)定位

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perceptual map 感知图

perceptual organization 感知组织 #

perceptual vigilance 感性的警惕

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performance dimension 业绩标准 #

performance evaluation 业绩评估

performance measures 表现/业绩测度 #

performance objective 绩效目标

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performance standards 绩效标准

performance 功能 #

perishability 非持久性 #

personal selling 人员推销 #

personal sources 个人的信息来源

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personnel development 人力资源开发

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persuasive 说服性的 #

pharmaceuticals industry 医药行业 #

physical (product) positioning 物理(产品)定位 #

physical descriptors 物理变量

physical distribution 实物分销

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Pillsbury 皮尔斯博瑞

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pioneers 先入者 #

Pizza Hut 必胜客

place utility 地点效用 #

planning and control system area audit 计划与控制系统领域的审计 #

point of sale information 销售点信息

point-of-purhcase (POP) promotion 采购点促销

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point-of-sales (POS) data 销售点数据

pontificator 保守派

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popularity 通用性 #

population trends 人口趋势

portfolio models for resource allocation 资源配置的资产组合模式

position intensity 地位集中程度 #

positioning 定位 #

possession utility 拥有效用

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post-purchase dissonance 购买后的不协调 #

post-purchase evaluation 购买后评估 #

post-purchase/after-sale service 售后服务

potential advantages 潜在优势

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potential customer 潜在顾客 potential market 潜在市场 #

potential target market 潜在目标市场 #

power in distribution 分销权力 #

power of buyers 购买者能力 #

power of suppliers 供应商能力 #

predatory pricing 掠夺性定价法

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pre-empting scarce resources 先占稀缺资源

preferential treatment 特惠待遇 #

premiums 额外奖励 #

present competitors 现有的竞争者 #

presenting sales message 提供销售信息

pre-test market research 测试前市场研究 #

price discrimination 价格歧视

price elasticity of demand 需求的价格弹性 #

price fixing 价格设定 #

price leaders 价格领导者

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price lining 价格排列定价法

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price promotion 价格促销 #

price quotation 报价 #

price sensitivity 价格敏感度 #

price structure 价格结构 #

price 价格 #

price/earnings ration 价格/收益比 #

price-off promotions 降价促销

price-setting process 定价过程 #

pricing adjustments 定价调整 #

pricing policies 价格策略 #

pricing 定价

primary demand 基本需求

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primary sources 第一类/主要数据

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print media 印刷媒体

private/for-profit organization 私营/盈利性组织 #

PRIZM (Potential Rating Index for Zip Markets) 按邮政区划为基础的潜力等级指数

proactive new-product development strategy 进取型新产品开发战略

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probability sampling 概率抽样 #

problem formulation 界定问题

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problem identificatioin 确定问题

process management 过程管理

Procter & Gamble (P&G) 宝洁公司

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product line 产品线 #

product availability 产品的可获得性 #

product category 产品类别 #

product class 产品类别 #

product decisions 产品决策 #

product design 产品设计

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product development 产品开发

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product dimension or attributes 产品维度/属性 #

product evolution 产品演变 #

product features 产品特征

product intent share 产品倾向份额

product leadership 产品领导能力

product life cycle (PLC) 产品生命周期

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product life cycle curve 产品生命周期曲线

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product line 产品线

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product manager audit 产品经理审计 #

product offering 供应品

product organizaiton of salesforce 按产品组织销售队伍

product policies 产品策略 #

product positioning 产品定位

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product quality 产品质量

product scope 产品范围 #

product space 产品位置 #

product specifications 产品规格

product systems 产品体系 #

product type 产品类型 #

product usage 产品用途

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product 产品

product(ion)-oriented organization 产品/生产导向型组织 #

production 生产

product-line pricing adjustments 产品线定价调整 #

product-management organizational structure 产品管理组织结构

product-market entry control 产品-市场进入控制 #

product-related behavioral descriptors 与产品相关的行为变量 #

product's market characteristics 产品的市场特征 #

product-use testing 产品使用测试

pro-environment 环保 #

profit impact of market strategy (PIMS) 市场战略的利润影响

profitability analysis 盈利性分析

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profitability 盈利性/盈利能力

profitable survivor strategy 有利可图的生存者战略 #

project-company resource compatibility 项目与公司资源的协调性 #

projected profit-and-loss statement 预计损益表

projective tests 投影测试

promotion decisions 促销决策

promotion mix 促销组合 #

promotion policies 促销策略 #

promotion 促销 #

promotional allowance 促销折让 #

promotional effort 促销努力 #

promotional pricing 促销定价

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promptness 及时性

propector strategy 探索型战略 #

prospecting for customers 寻找顾客

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psychographics 心理统计特征 #

psychological cost 心理成本

psychological pricing 心理定价法 #

public organization 公共组织

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public relations 公共关系 #

public utilities 公共设施 #

publicity 公共宣传

pull strategy for control of distribution channels 分销渠道控制的拉式战略 #

pupil dilation 瞳孔扩张 #

purchase predisposition 购买倾向

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purchasing agent 采购代理

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purchasing contract 采购合同 #

purchasing manager/agent 采购经理/代理

purchasing power perity (PPP) 购买力平价指数 #

push money/spiffs 佣金

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push stragtegy for control of distribution channels 分销渠道控制的推式战略

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